Design Guidelines for Delivery Affirmation Emails — Stripo.electronic mail


Digital Marketing


Your clientele commit a purchase and then cancel their orders. Or they do not store with you 2 times. This does not help your enterprise mature. Rather sad, isn’t it?

You speculate how to take care of this scenario? A superior alternative is sending out shipping and delivery affirmation emails… sure, yes… Transport affirmation emails… Do not underestimate them. Generate a appropriate a single by applying our email templates.

What facts should really they include, and are you meant to get the job done on the layout? When ought to you mail them out?

The solution is right here.

What is a shipping and delivery confirmation electronic mail?

Shipping and delivery confirmation e-mail satisfy their essential mission: they notify a consumer that you are knowledgeable and continuing with his/her purchase. They remind about deserted carts. That the items he/she acquired are in stock, and what is incredibly significant: they are on the way to the client’s residence.

Here, we’ll exhibit the greatest delivery confirmation emails.

A transport affirmation email is preceded by an order affirmation email.

Send out the delivery affirmation email messages as quickly as you have any news. Hold your prospects up to date. Truly, all induce email messages, also regarded as transactional email messages, should really be despatched quickly, just within seconds. Do not permit persons wait. The a lot less they anticipate, the a lot less they will be concerned, the far more odds they will like your provider.

We need to have to point out advisable, if not to say compulsory, things which have very little to do with the structure.

The ideal practices for shipping confirmation email messages:

The topic line

The to start with issue your consumers see is the issue line. We have now talked a large amount about it at the earlier content articles. But we want to repeat the moment once again: in the topic line, point out the reason of the e-mail as it is the 1st factor the consumers see when receiving an email.
E.g., Buy#_Standing Update

The items ordered

As soon as a consumer has purchased some items at your web page, he/she would like to make positive that you are conscious of it, that the price tag stays the identical as stated on the web-site, and the quantity is specifically what he/she needs. Insert photos of the products and solutions.

Include this facts in the shipping and delivery affirmation e-mails.


Acceptable to add the shipping and taxes rates (VAT).

Take note! If some merchandise are not in inventory, notify a purchaser about it. Of course, you can present him/her some other goods to see or you can allow him know if the product is again in inventory inside of the definite time.


I appreciate the way Adidas do it. They even point out the dimension, shade, and title of the solution which is unquestionably good.

Time of arrival

The future detail to point out is the approximate time of transport and day of arrival.

Of training course, you need to point out which way you will supply the objects: USPS or you have your individual delivery team. The best way is to offer you a selection.

We are all fast paced, consequently we require to know when just to wait for the parcel. Yes, we can request you to depart the parcel on the porch. But in case you require us to signal the papers, we may well want to just take a day off. Which is why it is totally critical to supply orders appropriate on time.

You should, in essence crucial to notify the buyers if you experienced to ship two packages. Aside from, they will have two monitoring figures.


In purchase to preserve your shoppers up-to-date and present them with the up-to-day facts, we strongly advocate creating a short sequence of shipping and delivery confirmation emails.

The 1st one particular to mention that you are proceeding with the purchase.

Sure, this is quite ok to say “We’ll tell you when we have shipped”.



The next message should be despatched after the buy has been delivered.


Here, mention the day of arrival, and the shipping and delivery system used.

Help your customers to observe the parcel. To dos so, you may possibly want integration with a deal monitoring resource. Or just allow buyers know the monitoring selection of their order that you sent via FedEx or UPS.

Note! Inform about any hold off that you know of. People will recognize that shipping doesn’t depend on you or there can be definite conditions which direct to delay but will take pleasure in your concern.

The 3rd message should be despatched on get arrival.


HARRY’S did a excellent occupation. They not only informed a buyer about order position but also mentioned that the customer can get hold of the enterprise if one thing went completely wrong with the buy delivery.

For your comfort and in buy to preserve your time, use our built shipping confirmation e mail templates.


Of course, you may well need to deliver this style of e-mail, as well. And it will be truly good of you to observe the orders and remind us whether or not we have not picked it up yet.

Make confident you add the monitoring button and supply the shopper with the tracking range.

The tracking button must be visible, and it should really be just one.

Don’t wait to make the transport affirmation e-mail colourful, insert a bright distinction button.

Recipient’s address

When creating an purchase, we, of training course, write our handle in the essential fields but as typical human beings, we can make a few typos. Or we moved to another position due to the fact the final purchase and forgot to advise you about it. And you may send my merchandise to the completely wrong address. Which is why it is incredibly essential to point out the recipient’s address in the buy affirmation and delivery affirmation e-mail.

You can do it in two ways: either create down my deal with or incorporate a map with my tackle.

That would be nice and will grab my notice for certain.


Some companies do it for international transport. They include the globe map. I appreciate it.

Study Invitation

On shipping, you are supposed to send the stick to-up e mail to check with the shoppers for their feeling. The tendency is if persons are not glad, they will allow you know but if they are, they are probably to consider it as anything typical, and will not go to your website to go away a opinions unless you question them to.

For more comprehensive information and facts on the survey invites, read our preceding short article.


Now that we have shown a significant quantity of shipping affirmation email illustrations, we ought to chat about the style and design.

CTA button

Lots of businesses make these messages really pale, they do not use the colours.

Of course, if you can also do this if you please but then make sure the CTA button is dazzling plenty of, be it a monitoring button or check out the order button. Even if you insert the monitoring hyperlink, do not make it grey or blue. Make it eco-friendly or orange.



There is no popular rule whether or not to use brilliant colours or to compose down just a plain textual content. So we recommend combining them. You both area the information and facts on the bright banner or include your business symbol and use model colours.

Your very own attribute

We also appreciate the way Etsy do it. To all their shipping and delivery email messages, they include a blue lorry with a large yellow box on best. Btw, this is not their frequent style and design. This is their feature for this sort of messages.



Gratitude has very little to do with the layout. But we strongly propose declaring “thank you” to all of your shoppers for their invest in.


It is up to you to decide the place to location it but the most widespread way is to set it at the starting of the concept/ on prime of it.

You may possibly just form a text in shades matching the manufacturer strategy but also you can make some thing genuinely uncommon.

For occasion, involve a satisfied, smiling pet.

Responsive world-wide-web design

Normally! No subject what purpose your emails provide, make them mobile helpful. Uncomplicated to do it with Stripo. Just transform on the “adaptive structure” button, and then test the way your information seems to be like on a mobile system.


With this alternative on, your containers will be positioned just one underneath the other on any cellular unit.


Delivery affirmation e-mail are incredibly crucial. Without sending them out, you may perhaps reduce a huge quantity of your clients. In get to help save lots of your time, you need to automate the emailing system. There are numerous marketing and advertising e mail assistance suppliers like eSputnik you can use.

Guidelines to stick to when generating a shipping and delivery affirmation e-mail:

  • Stick to the manufacturer hues
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  • Ensure the merchandise purchased
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  • Inform about the shipping strategy
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  • Mention whole cost, such as taxes
  • &#13

  • Say “Thank you to your customers”.
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The additional you connect with your buyers, the far more prospects they will get back again to you.

Use our built shipping confirmation electronic mail templates.
If you have any issues, you should, feel absolutely free to get hold of us at or be part of us on Facebook.

I hope you uncover our tips handy and will employ them.
I sincerely would like you best of luck.

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