Embracer Group Acquires Rights to The Lord of the Rings, The Hobbit: All Particulars

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Embracer Group AB, a single of Europe’s greatest gaming companies, ramped up its acquisition speed after striking offers for 6 providers together with the intellectual house rights for The Lord of the Rings Trilogy and The Hobbit. “Gaming is the ideal way to monetize IPs in the extended time period but not automatically the most effective way to develop new IPs,” Embracer’s main government, Lars Wingefors, stated in an job interview subsequent the group’s next-quarter report.

The CEO states the acquisition of Center-earth Enterprises “enables numerous corporations in just the group to do the job on IPs we control over the long term” and it will now sign up for Embracer’s existing catalogue of extra than 800 owned and managed IPs.

Gaming providers this sort of as Embracer are progressively centered on IP as a way to make revenue from the mass charm of figures and stories that have currently drawn large audiences. Embracer’s IP of J.R.R. Tolkien’s famed trilogy also incorporates the movie legal rights, supplying them a economic curiosity in impending tasks this kind of as the Amazon sequence The Lord of the Rings: Rings of Electrical power.

Karlstad-centered Embracer, which is found as a so-referred to as serial acquirer because of to an aggressive expansion tactic, also introduced the development of its 11th running team, Freemode, where several of the new acquisitions will be housed. Freemode’s firms “are a lot more niche” and will contain a concentrate on retro gaming, Wingefors reported, pointing to freshly obtained Constrained Run Online games–the “leading nerd retro-gaming publisher” on the marketplace.

Embracer’s shares fell as considerably as 7 percent in early investing pursuing the launch of the report, but were quoted 1.8 percent down at 2:30 pm Stockholm time/ 6pm IST. Wingefors attributes the gradual quarter to the corporation possessing “no significant new releases” in comparison to the exact time period a 12 months back. Nevertheless, the CEO suggests he has high expectations for the relaxation of 2022 with “a superior range of titles coming up.”

© 2022 Bloomberg L.P.


  • Release Day 15 March 2002
  • Language English
  • Genre Action, Adventure, Drama, Fantasy
  • Period 2h 58min
  • Forged

    Elijah Wooden, Ian McKellen, Viggo Mortensen, Sean Astin, Sean Bean, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Liv Tyler, Cate Blanchett, Christopher Lee, Hugo Weaving, Ian Holm, Andy Serkis, Sala Baker, Marton Csokas, Lawrence Makoare, Craig Parker, Mark Ferguson, Peter McKenzie, Harry Sinclair

  • Director

    Peter Jackson

  • New music Howard Shore
  • Producer

    Barrie M. Osborne, Peter Jackson, Fran Walsh, Tim Sanders

  • Production

    New Line Cinema, WingNut Movies, The Saul Zaentz Company

  • Certification 13+

  • Release Date 28 March 2003
  • Language English
  • Genre Motion, Experience, Fantasy
  • Length 2h 59min
  • Forged

    Elijah Wooden, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Christopher Lee, Hugo Weaving, Miranda Otto, David Wenham, Brad Dourif, Karl Urban, Liv Tyler, Cate Blanchett, Sean Bean, Craig Parker, John Leigh, Bruce Hopkins, John Bach, Nathaniel Lees, John Noble

  • Director

    Peter Jackson

  • Songs Howard Shore
  • Producer

    Barrie M. Osborne, Fran Walsh, Peter Jackson

  • Generation

    New Line Cinema, WingNut Movies, The Saul Zaentz Corporation

  • Certificate 13+

  • Launch Date 6 February 2004
  • Language English
  • Style Action, Adventure, Fantasy
  • Duration 3h 21min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Miranda Otto, David Wenham, Karl Urban, Hugo Weaving, Liv Tyler, Cate Blanchett, John Noble, Ian Holm, Sean Bean, Marton Csokas, Lawrence Makoare, Thomas Robins, Christopher Lee, Brad Dourif, Bruce Spence

  • Director

    Peter Jackson

  • New music Howard Shore
  • Producer

    Barrie M. Osborne, Peter Jackson, Fran Walsh

  • Creation

    New Line Cinema, WingNut Movies, The Saul Zaentz Company

  • Certification 13+

The Lord of the Rings: The Rings of Power

Look at on
Prime Video

  • Launch Day 2 September 2022
  • Style Experience, Fantasy
  • Forged

    Robert Aramayo, Owain Arthur, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Ema Horvath, Markella Kavenagh, Joseph Mawle, Tyroe Muhafidin, Sophia Nomvete

  • Director

    J. A. Bayona, Wayne Che Yip, Charlotte Brändström

  • New music Bear McCreary
  • Producer

    J. D. Payne, Patrick McKay, Lindsey Weber, Callum Greene, J. A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, Sharon Tal Yguado

  • Generation

    Amazon Studios, Tolkien Estate, Tolkien Have confidence in, HarperCollins, New Line Cinema

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