Foodstuff tech startup names new CEO




TEL AVIV, ISRAEL — Foods technologies startup B.T. Sweet Ltd. has named Yishai Potack as main government officer. He succeeds Yoav Gaon.

As CEO, Mr. Potack will be charged with taking the company’s Cambya purely natural sweetener to the following level, specially propelling the company’s approaching funding spherical and penetrating the North American B2B marketplace. Cambya is a plant-primarily based, a person-to-a person drop-in sugar replacer. The proprietary method is dependent on soluble fibers, monk fruit and choose botanicals and features a 1-to-just one equal to sugar in entire body and style. It also presents a loaded supply of in a natural way derived valuable fibers, according to the enterprise.

Mr. Potack most lately was vice president of company development at EyeYon Health-related. Before, he was vice president of income and business advancement for Europe at XRHealth. He also has worked for ReWalk Robotics, Inc., CarboFix Orthopedics Ltd., Covidien and Sourasky Clinical Centre.

He obtained a bachelor of science degree from The Hebrew University of Jerusalem and specialised in advertising at Yale College Enterprise School.

“Yishai provides a prosperity of expertise and know-how in spearheading disruptive systems and elevating startups to turn out to be effectively-established top rated-sector names,” explained Dagi Pekatch, founder and chairman of B.T. Sweet. “His multicultural expertise in the international sphere, blended with powerful management abilities and impressive promoting techniques, mix to make him a perfect in shape for B.T. Sweet.”

B.T. Sweet also announced that sector expert Mervyn De Souza, PhD, has joined the company’s advisory board.

“He is a savvy innovator and business strategist with seasoned know-how of the F&B industry,” Mr. Pekatch reported. “De Souza has loved a extended and achieved occupation leading superior-executing teams in developing expansion tactics at multinationals Cargill, Sensient Technologies, and Tate & Lyle.” 

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