French acquisition to increase Puratos e-commerce presence

BRUSSELS, BELGIUM — Puratos has obtained Rapidle, a French startup that gives personalized e-commerce options, and designs to merge it with Bakeronline, a Belgian firm centered on the digital transformation of bakery craftsmen that Puratos acquired 4 yrs in the past. Rapidle, Bakeronline and Puratos have an goal to improve the sum of artisan bakeries in France with a personalised shop on the world-wide-web to 5,000 from 750 over the subsequent 3 several years.

“The merger of Bakeronline with Rapidle reinforces the Puratos Group’s promise to really encourage and support bakery, patisserie and chocolate pros in their electronic transformation,” said Sophie Blum, main marketing and channels officer at Belgium-based mostly Puratos, an international manufacturer of ingredients for the bakery, patisserie and chocolate sectors. “We want to be the technological spouse of their alternative in our field many thanks to impressive, efficient and straightforward options.”

Steeve Broutin and Yann Browaeys founded Rapidle in 2015. The enterprise allows its shoppers to decide on, get and pay out on line in 3 clicks.

Bakeronline enables consumers to select their bakery, place an buy, and then either choose up the order at the bakery or have the order sent to the dwelling.

“Over the previous two decades, on line existence has turn into a strategic pillar for lots of firms in multiple sectors to sustain and improve their organization,” mentioned Maxim Sergeant, founder and chief executive officer of Bakeronline. “It is from this want that Bakeronline was born, nearly 10 a long time back now. Bakeronline thus permits local businesses to quickly develop their individualized on line retailer, site and cell application so that they can produce their goods to a increased variety of customers in the most handy and very simple way.”