Podcasts have been owning their 15 minutes of fame for nearly a ten years now. For entrepreneurs, we’ve seen podcasts go from off the radar, to a huge open new channel, to an proven, even crowded, medium.
It is genuine that it’s more difficult to create a subscriber foundation now than it was at the commencing of the B2B podcast increase. That doesn’t imply podcasts aren’t a worthwhile channel, having said that — just that it can take method and time to comprehend their whole prospective.
No, the proliferation of podcasts implies that you need to be repurposing your podcast written content for other channels. This articles can help push website traffic to the podcast, elevate consciousness of your brand’s thought leadership, and even grow to be celebrity information in its very own appropriate.
Here’s how to change your celebrity podcast written content into online video marketing and advertising.
Turn Your B2B Podcast into Online video Advertising and marketing
Online video is the desired style of information for virtually each individual social media internet site. LinkedIn, Fb, and Twitter all have algorithms that grant video content material extra visibility. So the first stage in repurposing your podcast is…
1 — Begin Capturing Video
Most B2B podcasts are interview-design and style, that includes a discussion involving two or three participants. Turning this type of information into video is basic with a recording system like Riverside or Zencastr. These applications can record significant-quality movie and audio at the similar time, and will make independent files for audio-only and audio + online video.
To make absolutely sure your company glance as good as they sound, make sure they:
- Established the digital camera at a flattering angle
- Have a blank qualifications driving them — and no virtual backgrounds
- Have a resource of mild in entrance of their confront, not driving their head (a low cost ring light is a very good way to get the right illumination)
- Don reliable shades, without distracting patterns
We always deliver a briefing to friends prior to recording, which includes the over facts. That way, everyone is familiar with what to count on heading in. We’ve also uncovered it handy to ship a webcam with a constructed-in ring light to every single visitor — that way, you can nonetheless get significant-top quality online video even if they’re rocking a 15-yr-outdated laptop computer.
2 — Turn Raw Footage into Video clip Episodes
For an interview podcast, you will only have to do nominal modifying to develop the online video. A straightforward online video modifying plan (like iMovie) will enable you cut out the non-applicable bits and increase intro/outro clips. Make sure to incorporate captions for accessibility, also!
If you have the time and assets, you can spice up the online video with b-roll (also identified as stock footage). A couple clips that illustrate what the speaker is chatting about will work wonders for including visible curiosity.
You can add your video clip podcast to your brand’s YouTube channel, or use a system like Libsyn to syndicate it.
3 — Atomize the Video
You could post full episodes of your online video podcast to social media — but the algorithm would choke on them. LinkedIn suggests 1-minute highest for a video clip post, for instance.
Far better to focus on the most persuasive takeaways. Let’s say you have 3 killer soundbites from the recording. You could develop a short online video for just about every, introducing visual curiosity. For instance, incorporate slides with rates from the audio, b-roll, or a blend of the two.
You can post these clips natively to LinkedIn, Fb and Twitter. The aim is to spark engagement with the video on social itself — not essentially to push website traffic to the podcast. They can be wonderful assumed management content material in their personal correct.
4 — Manage for the Potential
When you are consistently developing video material, it is critical to have it correctly tagged and arranged. You can repurpose the articles for years to come — furnished your potential marketing and advertising workforce can obtain what it requirements. As you construct your library, make sure to organize as you go to stay clear of a large headache down the road.
Platforms like our customer Brightcove make it easier to both arrange your collection and make it simply obtainable throughout the firm.
5 — Forged Your Pods Even More
As podcast recording platforms have gotten much more advanced, it is now simple to increase online video recording to your interview periods. This raw footage can turn into a launching floor for your articles, getting it to far more channels and reaching additional men and women than it would in audio-only form.
Does podcasting function for B2B? Look at out the story of SAP’s Tech Mysterious podcast.