These days, many brands depend on their intellectual property and in-house content to succeed. As a result, content can be a significant source of revenue for many associations, advisory firms, and publishers. However, digital media theft and unauthorized use can eat into these revenue streams and negatively impact your bottom line. This is especially true if you work with eBooks, research reports, DVD/video files, and paid memberships or subscription models.
So, when a copyright holder needs a low-cost way to protect their digital assets against piracy, theft, and unauthorized use, where can they turn? For many brands, the answer lies in DRM, also known as digital rights management. Digital rights management is a necessity for many copyright holders while still offering users the freedom to interact with digital assets and downloads on the go. Through key delivery systems and other digital tools, DRM technology empowers creators worldwide. Here’s what you need to know about incorporating DRM software into your brand.
Invest in proprietary DRM software.
When you need a comprehensive DRM solution that doesn’t require plugins or compromise on critical features, you should invest in proprietary tools that enhance your revenue streams instead of bottlenecking them in the first place. With suitable DRM software, enabling DRM is simpler than you might think. For instance, proprietary DRM systems like FileProtect allow DRM users to upload files or several documents simultaneously. From there, enabling DRM is as intuitive as selecting an access group and clicking the “Enable DRM” setting. Furthermore, once you’ve enabled DRM within the DRM software, it will restrict your users from copying, editing, or printing your digital assets.
Similarly, DRM software enables you to revoke DRM access as well. Say, for instance, you’re working on a strategic partnership, but one member of your proposed collaboration drops out. While they may have required access to crucial files within your DRM environment, they should no longer be able to view sensitive documents or intellectual property. When you revoke digital rights management access, you immediately restrict the affected users from interacting with your digital content further. Particularly for memberships, subscriptions, and playback services, digital rights management is a must-have tool that provides users enough freedom without compromising your digital assets.
DRM systems can further protect your IP.
Whether you rely on text, audio, or visual content, simply registering an IP doesn’t protect it from digital attacks or black-hat competitor practices. Since intellectual property protection is much different than copyright law, your DRM system needs to help your brand fill the gaps in legal coverage and protection. Pirates and hackers can infringe on your existing intellectual property or copyrights without a capable DRM solution and reappropriate your content. Especially in an age where so many businesses depend on tiered subscriptions and smoother content access, it’s necessary to incorporate remote support tools like DRM.
However, this doesn’t mean that your DRM system needs to be unwieldy for your target audience. In many cases, you don’t even need to require your users to download any plugins or third-party apps to access your digital assets. Instead, you can even find DRM systems that work with systems of your choosing, so you’re able to create a more comprehensive digital rights management solution.
DRM software can help your business thrive.
DRM software is less of a luxury for many growing brands and enterprise organizations and more of a necessity. DRM technology gives businesses greater control over how their target users interact with their digital assets and online content. Since content is a core component of many revenue streams and brand growth opportunities, you must protect your digital media with all of your available tools.