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Most normally, email templates are supplied in three forms:
- An email based on an information guide from a client
- Grasp Template (or Promo Template) — a very lengthy email that contains all achievable blocks and combinations, buttons, separators, …
- Learn template with guideline recommendations — right here each individual block is compiled individually, all the structure features, fonts, indents, rules for producing menus and the sequence of content are explained. Jointly with the template, there is an accompanying doc that fills with this means all that is in it.



There is another selection when the template is supplied as a meta language and compiler, in which case you can make an email employing spots. Markup (this sort of as a wiki model), and skipping via the compiler will create an email in accordance with the concept and template. This is a separate matter, in excess of which we work, but in the coming month, we will not release it.
The third solution is the most high-priced and the most scarce in nature.
But, how to use this sort of templates? A long grasp template assumes that in order to create an email dependent on it, you must delete unneeded fragments of the email just about every time and duplicate individuals that are needed in this certain case. It doesn’t support help save time at all.
A person of the essential tools made to reduce the time to create an email in Stripo.email is its individual block library. Thus, this library also defines the third variant of the template, when collectively with the layout a library of blocks is provided for all occasions and they can be combined.
Each individual block of the e-mail can be saved for later use. Blocks in Stripo come in 4 types:
- Primary blocks — text, picture, menu, social network, arbitrary html, …
- Containers are an area the place you can put blocks, and they will be grouped jointly. Typically, this mix is used to create a «content unit» (a description of a blog write-up, a product card, an event announcement). In particular useful when you have to have to save the presentation of one portion and use it later. In addition, the capability to copy and delete a region representing indivisible data is also simplified
- Structures — the mutual arrangement of containers in the email. For example two columns
- Stripes — from the place of view of html, this is the most root place (outside the house the entire body of the electronic mail), which consists of structures. Stripes make it possible for you to set the track record outside of the boundaries of the e-mail, on the content, on the boundaries of the object.




The issue of the composition of the e mail is a separate post considering that this topic is rather sophisticated. Now I would like to concentrate on the library of blocks and their purpose in the templates.
As a result, a Template is not just an email — it is a set of blocks in combination with the types used to the total e-mail.
It is interesting that usually when choosing a system, they are interested in the variety of templates, and starting off to use only one template is also tailored for by itself.
The template library is something visually easy to understand, one-time important, and challenging to use in practice in everyday daily life.
In my opinion, the template is needed in order to once redefine it to fit your wants and use these developments in the foreseeable future, forgetting about the library of 1000+ templates.
We decided to concentrate on creating a template that honed over time with diverse combinations of the personalized library.
Definitely, blocks purchase worth when they can be interchangeable. For illustration, place the content material in the electronic mail, and want to change the seem of the solution card. Just a look, not the content by itself. To do this, you should individual the presentation layer from the information layer. Then changing the block, the info will be loaded by itself. This is also a topic for a separate article.
When functioning with blocks, we encountered a lot of UX problems:
- End users do not develop blocks until they ended up told why they are needed
- It is difficult to create blocks so that they can very easily be found. For case in point, no one desires to give a name to the block, so the picture ought to be created so that it is clear what sort of block it is at once
- How to manage blocks if you want to take it from one more template?
- …




We are nevertheless performing on the option of these problems so please hold out for a separate publish.
