Mother’s Day Emails Best Practices with Examples —


Digital Marketing


I think whatever country we all are from, we definitely heard from Mom such a phrase: “Is this for me? Aww, you shouldn’t have…” But we know: yes, we should. We should buy presents for our Moms as often as possible but on Mother’s Day — especially. 

We have prepared 10 Mother’s Day email design best practices and 20 subject lines examples so you could create the most appealing email for such a day.

Mothers Day Email Template_The best flavors_Stripo

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10 best practices of Mother’s Day emails

Below you will find a list of suggestions. It’s up to you how exactly you would prefer to use them, choose only one or combine a couple of them. Let your imagination (based on marketing and sales data of course) roll. Stripo platform is always there for you to create an effective email in a couple of minutes.

1. Appeal to pleasant memories

Not only sons and daughters are the targeted audience for this email. Also moms, since they can never have enough gifts and gladly would buy something nice.

Look at this example, haven’t you drawn such a picture to present it proudly to your Mom? 

So this is one of the mother’s day email inspirations for you —  make your email full of warmth, kindness and care.

Mothers Day Emails_Appeal to pleasant memories

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2. Help your clients to prepare a gift in advance

A couple of tips for mother’s day emails:

  • for holidays, become a time management specialist for your customers and write down how much time buying gifts will take;

  • remind about the upcoming holiday and the steps;

  • remind about the upcoming holiday one more time since no one never sticks to the plan regarding buying gifts. True story, most of us have been there.

But you as a business person (or a marketer) need to have a good conscience. Therefore, in your email campaign you can suggest some ideas on a gift, show its price and pictures, let recipients choose a relevant one right in the email, write in details how much time the delivery will take etc. Then remind them about your offer a couple of times. It will be a good help.

Mothers Day Best Practices_Help your clients to prepare a gift in advance

(Source: Email-Competitors)

3. Ask your followers to share heartwarming childhood stories 

In a time of strong market competition, it’s crucial to constantly keep in touch with the audience. Invite your followers to share a heartwarming childhood story about their mom, and reward it with a website post, discount, or another gift.

Mothers Day Email Marketing Ideas_Sharing Stories from Childhood

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Conducting such interactions increases the mood and loyalty of the audience and inspires them to express love for their mothers more often.

4. Offer a social participation 

If you want to be a company with high social responsibility or you represent an NGO or charity foundation, let your recipients know about the possibility of combining a present for the beloved with charity. On such a day we all are more emotional and we are willing to make as many people happy as possible.

Mothers Day Email Marketing Ideas_Charity and Presents

(Source: Email from Victoria’s Secret)

5. Connect your product with the customer’s lifestyle

Let your customer imagine how she puts on a dress of your brand and pays a visit to her Mom and while she walks towards the meeting place, people can’t stop watching her. Or how Mom unpacks a present box and sees a cashmere sweater she dreamt of for so long and tries it on and starts dancing happily. Nice image, right? So why not describe such scenarios of using your products?

Don’t be stingy with the photos and descriptions of them, it will be worth it.

Mothers Day Design Tips_Connect your product with the customer’s lifestyle

(Source: Email-Competitors)

6. Present a total look as a gift — make shopping easy 

Most of us live in a hectic rhythm, forgetting to get a well-prepared gift for our mothers beforehand. Does this mean that we don’t love our parents anymore? Nope, we all have just grown up. 

Help your customers express love with total looks in your emails so they shouldn’t scroll dozens of pages looking for a perfect match by themselves. Plus, an appealing banner with a colorful discount placement is a good combo of Mother’s Day emails design ideas.

Mothers Day Email Ideas_Sets as a Gift

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7. Let your recipients have fun

Who doesn’t want a product for free or a very good discount? Mother’s Day is a great reason to give out gifts! Announce in your email the start of the competition or the lottery, mention the simple rules and push the audience to participate by offering a small bonus for this! Thus, you will promote your brand, increase interest in your products, and gain new customers.

Mothers Day Email Campaign Ideas_Running Contests

(Source: Email from Brighton)

8. Make a present for those looking for a present

Discount is always a good idea. And a pleasant one for loyal customers. But keep in mind the main rule — show on one banner all the important information. Show how customers can use a discount (with a coupon code, or automatically on a website), date when the sale ends, any additional information, like if a discount can be combined with other sale offers etc.

Mother Day Marketing Ideas_Make a present for those looking for a present

(Source: Email-Competitors)

9. Entertain your audience

This is my favorite one among mother’s day email examples. I like games, and who doesn’t? 

This feature spices up any newsletter. Below, you can find an example from Stripo with gamification, that is not difficult to adapt, just add a festive and relevant banner. The technique of the game will remain the same — let your subscribers draw a postcard for Mother’s Day and recall those pleasant moments from childhood when they used to make cards with their own hands.

Bring some fun into Mother’s Day emails

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10. Keep your Mother’s Day emails simple

Stylish design, lots of photos of your product, short but capacious text and links to the products — these are main mother’s day emails design tips that will do their job.

Marketing Ideas for Mothers Day Emails_Keep your Mother’s Day emails simple

(Source: Email-Competitors)

20 Mother’s Day email subject lines

Here you will find different types of lines: short and long, formal and informal, emoji and no emoji. Choose the one you like the most, adapt it to your brand and needs and your email is ready to fly to your recipients. 

  1. HAPPY MOTHERS DAY | Show That Special Women How Much You Care. — Finery London.

  2. Celebrating Mothers and Others 🌷— Jigsaw.

  3. Gifts for the mother figure in your life 🎁 — National Portrait Gallery.

  4. Every Mother is different, treat your Mother! — Sam McCauley Chemists.

  5. Our Super ⭐️ Mothers Day Gift Guide Is Here! — Seea.

  6. Are you ready for 💕 Mothers Day 🙆 — Misc. Goods Co.

  7. New Arrivals for Mothers Day! — Accent Clothing.

  8. Spring Knitwear from £18  |  Ideal for Mothers Day — The Edinburgh Woollen Mill.

  9. Freshly Baked Sweet Treats for Mothers Day — Brasserie Bread.

  10. MOTHERS DAY FLASH SALE 😚 — Preservation.

  11. Quick! 30% OFF Mothers Day 🌸 — Accent Clothing.

  12. The perfect gifts for Mothers Day 🎁🎀 — Pennyplain.

  13. Mothers Day is Almost Here! —

  14. 💞 Mothers Day Specials + Things You’ll Love — B&H Photo Video.

  15. 15% Off – Happy Mothers Day! — Kohezi.

  16. Find the perfect Mothers Day Gift | Shop Instore and Online — Heatons.

  17. Mothers Day Sale 💐 — Competition Accessories.

  18. 🌻Celebrate Mom : Up to 30% Off Mothers Day Gifts — Norm Thompson.

  19. Happy Mothers Day! Celebrate MOM — Elisa Ilana Custom Designs.

  20. Temple Bags for Mom + Jewelry – 19 DAYS TO MOTHERS DAY — Deseret Book.

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Final thoughts

You have explored email subject lines for mother’s day and best practices. Don’t hesitate and start building your own email in order to prepare all marketing campaigns in time before the holiday.

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