OnePlus Bullets Wi-fi Z Were being the Greatest-Selling Neckband Earphones in India in Q1 2022: Counterpoint Investigation

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The neckband earphone current market in India noticed a drop of 13 % 12 months-on-year (YoY) in the to start with quarter of 2022, the latest report from Counterpoint investigate reveals. However, the current market experienced witnessed a 34 p.c YoY expansion in 2021. OnePlus and Realme took the next and third spots respectively, while boAt took the prime place with a 25.7 percent market place share, as per the report. In the meantime, the report also indicates that the OnePlus’ Bullets Wireless Z Bass Version was the best-advertising neckband earphone in Q1 2022.

As for each Counterpoint’s newest investigation India’s neckband earphones market place has declined by 13 per cent YoY in Q1 2022. The analysis states that “the decline in Q1 2022 is largely thanks to the high stock which was pushed into the channel in Q4 2021 ahead of the festive year.”

As per the analysis, Boat has captured a 25.7 p.c share of the all round neckband earphone current market in India. Boat’s good results is connected to its substantial existence in the decreased rate phase. The Boat Rockerz 255 Pro Additionally has been the finest seller product for the brand.

OnePlus followed Boat and preserved its 2nd position with a 14.9 percent marketplace share thank to the results of the Bullets Wi-fi Z- Bass Version neckband earphones. As for each counterpoint, it was the finest-providing neckband earphone in Q1 2022.

OnePlus is then followed by Realme with a 9.6 % sector share in Q1 2022. Zebronics took the fourth location even though entering the top rated 5 list of neckband manufacturers in India for the to start with time at any time. The brand managed to get the place, many thanks to its many budget-welcoming segments released in the market.

The fifth spot was taken by Boult Audio with 6x YoY progress in Q1 2022. The Curve is mentioned as the very best-selling gadget for the brand, as per the investigation.

indian neckband report counterpoint neckband

Image Credit history: Counterpoint

Speaking about the general market, Anshika Jain, Senior Investigation Analyst, explained, “The reputation of neckband devices is increasing as consumers are upgrading from a wired ecosystem and also want an option hearable system. Like TWS, the India neckband current market is dominated by community players, which captured all-around 58% share in Q1 2022. These gamers have centered on providing the rising capabilities at economical costs, like voice guidance, gaming method for small latency, gesture music controls and insta-demand know-how. Other than, upcoming-gen neckbands from top models are coming up with enhanced full playback time, generally focusing on the spending budget section (Rs.1,000-Rs.2,000).”

Counterpoint also mentioned some noteworthy brands that have also experienced a important effect on India’s neckband earphones current market. They consist of Xiaomi, Sounds, Oppo, Ptron, Hitage, Ubon, and Dizo.


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