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Invest in, NY. — PepsiCo, Inc. has announced several leadership modifications inside of its North American divisions.
Effective July 1, there will be a new president of PepsiCo Food items Canada (PFC), a new president of the Gatorade Performance Portfolio (GPP) in Pepsi Drinks North The us (PBNA), as very well as new chief shopper and main marketing and advertising officers at Frito-Lay North The us (FLNA).
Rachel Ferdinando, at this time main advertising and marketing officer for Frito-Lay US, has been named president of PFC. In her new purpose, Ms. Ferdinando will oversee PFC human assets, finance, client enhancement, industry gross sales, advertising and marketing, source chain, IT, R&D, foodservice and transformation.
Through her five several years at PepsiCo, Ms. Ferdinando has centered on end-to-conclude advertising leadership and portfolio transformation. Prior to signing up for PepsiCo in 2017, she was vice president and worldwide sector leader for spouse and children care at Kimberly-Clark Corp. She also has held several world wide marketing and normal administration leadership roles at GlaxoSmithKline, which include handling director, vice president and normal manager for the Malaysia and Brunei operations, and vice president and world-wide business chief of Digestive Wellness.
Cara Keating, at the moment president of PFC, is becoming a member of the FLNA enterprise as main shopper officer. In her new job, Ms. Keating will lead the revenue functionality overseeing strategy, profits setting up and commercialization for Frito-Lay’s US shopper profits organization, with accountability for retail, e-commerce, PepsiCo Shopper Teams, Hispanic small business unit, and foodservice companies.
Because signing up for PepsiCo in 2004, Ms. Keating has held progressively senior roles in purchaser improvement and industry leadership across Canada.
Mike Del Pozzo, at present main customer officer of Frito-Lay US, will be returning to PBNA as president and normal manager of GPP, which contains Gatorade, Propel, Muscle Milk, Evolve and recent and upcoming innovation portfolio. In this part, Mr. Del Pozzo will guide the company, focusing on gross sales, shopper management, brand name building, tactic, and partaking consumers and buyers through modern portfolio designs and dynamic promoting driving group management.
Mr. Del Pozzo’s 20-year PepsiCo profession has incorporated quite a few leadership roles throughout the business. Prior to his latest function of CCO of Frito-Lay US, he was senior vice president, business scheduling across PBNA, obtaining tasks over profits administration, e-commerce, and innovation organizing and governance. Prior to assuming that purpose, he was the senior vice president and general supervisor primary the PepsiCo Kroger small business. Mr. Del Pozzo has worked throughout all PepsiCo small business models, such as: PBNA, Quaker Meals North The usa, FLNA and PepsiCo international.
Brett O’Brien, at this time common manager and senior vice president of GPP, has been named CMO of Frito-Lay US. In his new purpose, he will guide all advertising initiatives, overseeing model advertising and marketing, innovation, strategic insights, style and design and media.
For extra than a decade, Mr. O’Brien has led the Gatorade and Propel brands, and has grown the portfolio to now consist of Muscle mass Milk, Evolve and other breakthrough innovation that addresses the requirements of athletes. Previously, he oversaw the MTN DEW trademark, Sierra Mist and Pepsi’s flavored comfortable drink brand names. Considering that becoming a member of PepsiCo in 2001, he has held promoting roles throughout juice, vitality, lifestyle programming and Pepsi New music.
Previously in his vocation, Mr. O’Brien held sports marketing positions at Gain Worldwide (now Octagon Sporting activities) and Northwest Airlines.
“We feel in consistently giving our leaders new opportunities to extend and develop,” claimed Steven Williams, CEO, PFNA.
“By advertising and marketing these 4 leading skills into new roles, we are developing the upcoming technology of PepsiCo leaders,” additional Kirk Tanner, CEO, PBNA.
