Review of Top 10 Email Services Providers — Stripo.email

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Digital Marketing


Email service providers play an important role in the marketing industry. Thanks to them, marketers from all over the world can run their campaigns, send bulk marketing emails to multiple email addresses, lead business communications, track campaign progress, and much more.

EPSs automate most email marketing processes, like email workflows, delivering dynamic content, tracking your NPS, measuring essential metrics, and very many other things.

Finding and choosing the right email providers for your company is a step in the direction towards marketing success. And in this article, we will analyze the most popular email service providers among Stripo users. And all so that you can find your ideal solution that will work perfectly in synergy with Stripo. Which is the best email service provider? Let’s find out.

See the full list of ESPs Stripo is integrated with

Read on

Quick introduction

Our marketers analyzed Stripo users and what email services they use. As a result, we got the following list of email clients:

  • eSputnik

  • Mailchimp

  • Amazon AWS

  • SendinBlue

  • Braze

  • Klaviyo

  • Active Campaign

  • SendGrid

  • HubSpot

  • Amazon

While users also use many other service providers, the above email clients are the most popular with the highest percentage of a template and email integrations through Stripo. We will break down all of these email services, their strengths, distinguishing features, supported languages, and more.

This email service provider was founded back in 2012. eSputnik made it one of the best email service providers in Eastern Europe. Among its awards, was the Best Customer Communication Tool award at the Berlin Expo 2018.

eSputnik_Landing Page Image

eSputnik may boast about having 9 out of 10 prominent Ukrainian businesses as a client, also the vast majority of eCommerce in Eastern Europe have preferred eSputnik over other top email tools for business.

eSputnik_Page with Email Examples

I love their blog. All the articles are based on their own experience, and analysis of the behavior of their clients’ subscribers, processed by the AI specialists. 

On their website, you may also find over 2 500 email examples.

Available in: 

  • English;

  • German;

  • Ukrainian;

  • Russian. 

Why did we put this section into our review? — Because multi-language support is very important for some businesses.

Email service provider advantages:

  • omnichannel — it uses text messaging aka SMS, emails, messengers, web- and mobile pushes. Great decision to reach out with a mobile-push reminder to those who got registered for an event with you, or to let customers know the sale is about to expire in a few hours. Omnichannel increases your ROI; 

  • email workflows — for all the trigger emails, like abandoned carts, a sequence of reminders, welcome series, reactivation emails, etc. All these emails are to help you keep your customers updated, and stay in touch with them 24/7;

  • product recommendations — use ready recommendation blocks to send your customers only the offers they’re most interested in at the current moment. Fill such sections as Also bought, You may also like, Similar products with complementary recommendations to increase the average check and encourage repeat purchases;

  • click map — it shows which links and CTA buttons were clicked.

Its unique feature:

  • complex segmentation — they use the Event Method to track visitors’ behavior on your website, on other sites, purchase and payment history, email activity, and even Offline Events. Track the necessary data with web tracking (also available in the system) or send via API events and use it to target each segment of your audience with relevant offers;

  • dynamic contact groups — the system automatically includes contacts who meet and eliminates those who no longer meet certain criteria;

  • online drag-and-drop email editor – this intuitive WYSIWYG editor allows you to quickly and easily design emails for your newsletter. Built-in email templates include AMP support, multilingualism, dynamic content, real-time personalization, responsiveness, and mobile-friendliness and can be customized to suit any business need.

AMP4Email support

Does eSputnik have support for AMP? Yes, it does. With eSputnik, you can send AMP emails via both the SMTP and API methods. In addition, Stripo supports the direct export of AMP emails to eSputnik in a couple of clicks, which allows you to immediately use the created emails for sending without any difficulties.

MailChimp is one of the most well-known email tools in the industry and the numbers don’t lie. At the end of January 2022, the total market share of the platform was 11.1%. And this is a huge success for the company has been going since its foundation in 2001.

The Mailchimp Email Service Provider

Available in: 

  • English;

  • Spanish;

  • French;

  • Portuguese;

  • German;

  • Italian.

Email service provider advantages:

  • Instagram, Google Remarketing, and Facebook integration to place ads and track customers;

  • multi-user support;

  • member rating to detect potential VIP customers;

  • landing pages generator — you build landing pages for your emails;

  • survey generator — Mailchimp allows building surveys, which you can eventually add to your emails (not embed, just add link);

  • free to use – this free email provider makes its functionality freely available and allows you to send up to 12,000 emails until you reach 2000 subscribers;

  • easy to import contacts from other ESPs.

Its unique feature:

  • сomparative metrics. Mailchimp allows users to track their analytics in detail and compare their performance with those of other users on the platform. And it’s all wrapped up in an easy-to-understand Visual Report Dashboard which also has Google Analytics integration;

  • email forwarding. This feature allows your users to forward and share your emails with their friends, with even a notification email attached.

Mailchimp-Forwarding

(Source: Email from CNN)

Once your customers have hit the Forward button, they will need to fill out the form with their friend’s name and email address. What’s the use of it? Please, read below:

Mailchimp-Forwarded-Email

AMP4Email support

Not yet.

Sendinblue is a popular email provider and one-stop solution. It was founded in 2012 and offers cloud-based digital marketing tools to over 80 000 growing companies around the world. Among their customers, you may find famous companies like Louis Vuitton, Michelin, Haribo, Tissot, Fujitsu, Greenpeace, and others. 

SendinBlue Homepage_Email Service Providers

Available in:

  • Dutch;

  • English;

  • French;

  • German;

  • Italian;

  • Portuguese;

  • Spanish;

Sendinblue did not appear on our list of free email service providers accidentally. It has great functionality to offer. You can find a full SendinBlue review here.

Email service provider advantages:

  • multiple app integrations like Shopify, WooCommerce, WordPress, BigCommerce, Magento;

  • advanced statistics and reports;

  • Facebook Ads to help businesses increase outreach;

  • send time optimization powered with machine learning— users receive emails at the moment when they are most likely to read it (the time when they normally open your emails);

  • landing pages generator. 

Its unique feature:

  • WYSIWYG email editor with professional message formatting tools for creating unique emails for campaigns within the one service provider;

  • transactional email management is suitable for both large and small businesses. Sendinblue provides a library of various transactional emails, or creates an email from scratch using internal tools.

AMP4Email support

Not yet.

Initially, this email service was developed for the internal needs of the Amazon company but now is available for users all over the world. I suppose they, as a product of the world’s biggest internet retailer, know how to deal with promo and transactional emails.

Amazon SES_Home Page

Available in:

  • English;

  • Bahasa Indonesia;

  • Arabic;

  • Japanese;

  • Korean;

  • Chinese;

  • German;

  • French;

  • Russian;

  • Spanish;

  • Italian;

  • Portuguese;

  • Turkish.

Email service provider advantages:

  • shared, dedicated, and owned IP addresses for maximum flexibility;

  • incoming emails — your central inbox is synchronized with AmazonAWS. Once there is a new email from the customers in your inbox, you get a notification to your Amazon account;

  • 62 000 first emails for a free email account;

  • detailed email performance analysis tools;

  • free plan includes sending 1000 emails to try out this free email service.

Its unique feature:

  • mailbox simulator to test emails and simulate successful deliveries, hard bounces, out-of-office responses, or recalls;

  • reputation dashboard to track issues that could impact email deliverability.

Reputation dashboard_AWS

(Source: AWS)

AMP4Email support

Amazon SES provides out-of-the-box AMP support which makes it easy to export interactive emails from Stripo to Amazon SES. This is quite unique for free email service providers.

This email provider was founded in 2011 and is a popular representative of email services that help businesses to put their email campaigns on track. Braze is a great option if you’re looking for a multi-language email service that can seamlessly span multiple channels and combine sophisticated personalization options.

Free Email Service Provider_Braze

Available in:

  • Arabic;

  • Burmese;

  • Catalan;

  • Chinese;

  • Czech;

  • Danish;

  • Dutch;

  • English;

  • Esperanto;

  • Estonian;

  • Ewe;

  • Filipino;

  • Finnish;

  • French;

  • Georgian;

  • German;

  • Greek;

  • Hebrew;

  • Hindi;

  • Hungarian;

  • Indonesian;

  • Irish;

  • Italian;

  • Japanese;

  • Korean;

  • Malay;

  • Norwegian;

  • Nynorsk;

  • Polish;

  • Portuguese;

  • Russian;

  • Spanish;

  • Swedish;

  • Thai;

  • Ukrainian;

  • Vietnamese.

Email service provider advantages:

  • emails personalization via Liquid personalization helps customize emails according to users’ names, previous app and web interactions, locations, preferred languages, and much more;

  • native cross-channel and channel-agnostic support;

  • marketing lead database which includes a representation of all marketing interactions between each potential customer and your company, including website visits, email clicks, rating changes, and data updates history;

  • to import contacts from other ESPs you can use a simple CSV file.

Its unique feature:

  • dynamic segmentation of your audience. Instead of static lists, this email service updates data in real-time, which provides marketers with fresh lists of audience groups based on various criteria;

  • customer journey management and optimization. Braze uses a rather unique tool among email services called Braze Canvas. It is a flexible customer journey management solution that helps you easily visualize, organize, and optimize coordinated email marketing and multi-channel communications flows.

Customer journey_management and optimization_Braze

(Source: Braze)

AMP4Email support

Braze was one of the first email tools and customer engagement platforms to support AMP for email. As a result, your dynamic mail can be easily exported to this email client.

Klaviyo is on the list of popular email services for a reason. It is a powerful email marketing platform for businesses of all sizes and industries. The capabilities of this free email service are often used in conjunction with platforms like Shopify to help business owners create a holistic marketing ecosystem and create a clockwork email marketing process.

Free Email Service Provider_Klaviyo

Available in:

  • Bulgarian;

  • Chinese;

  • Croatian;

  • Czech;

  • Danish;

  • Dutch;

  • English;

  • Estonian;

  • Finnish;

  • French;

  • German;

  • Greek;

  • Hindi;

  • Hungarian;

  • Icelandic;

  • Indonesian;

  • Italian;

  • Japanese;

  • Korean;

  • Latvian;

  • Lithuanian;

  • Norwegian;

  • Polish;

  • Portuguese;

  • Romanian;

  • Russian;

  • Slovenian;

  • Spanish;

  • Swedish;

  • Thai;

  • Turkish;

  • Ukrainian;

  • Vietnamese.

Email service provider advantages:

  • advanced reporting and analytics. Klaviyo reports are extremely detailed and flexible among free email services. This platform has Predictive Analytics which helps to provide users with actionable insights into predicted CLV, gender, age, expected date of next order, and more;

  • high priority customer support with Help Center, email support, and live chat;

  • multi-user support;

  • free plan available to get acquainted with free email service.

Its unique feature:

  • data integration and storage. This feature is quite unique for email marketing services. Klaviyo includes over 40 default data fields for more convenient collection, segmentation, and storage of data about your customers.

AMP4Email support

Not yet.

ActiveCampaign is a popular representative of email managing tools and a full-fledged email marketing automation platform that has CRM functionality. This email provider is on the list of one of the most popular email clients as it is used by over 150,000 businesses around the world.

Best Email Service Providers_Active Campaign

Available in:

  • Czech;

  • Dutch;

  • English;

  • French;

  • German;

  • Hungarian;

  • Indonesian;

  • Italian;

  • Polish;

  • Portuguese;

  • Brazilian Portuguese;

  • Russian;

  • Slovenian;

  • Spanish.

Email service provider advantages:

  • integration with Zapier for a more convenient connection of various web applications (Google Drive cloud storage for example) to ActiveCampaign to automate common business tasks and save time;

  • intuitive API which allows users to easily and quickly integrate the system into their existing business application ecosystem.

Its unique feature:

  • сonditional content which allows users to dynamically change the content of emails for each individual audience contact. From blocks of text to images, everything can be changed depending on what web pages have been viewed or how contact has been tagged;

  • Event Tracking feature for more effective communication with contacts about specific actions they have taken in the system. An extremely useful feature to increase the personalization of your email campaigns.

Event Tracking feature by Active Campaign

(Source: Active Campaign)

AMP4Email support

Active Campaign is planning to have the support for AMP in 2022.

SendGrid is one of the popular cloud-based email providers that allows you to send emails without having to maintain email servers. This allows users to easily and quickly integrate the system into their existing business application ecosystem. This platform was founded in 2009 and since then has been supporting email marketing referrals for over 82,000 businesses worldwide.

SendGrid_Home Page

Available in:

Email service provider advantages:

  • dedicated IP to increase email deliverability;

  • spam messages testing allows you to test your emails via powerful spam filters to optimize your deliverability and avoid spam filters;

  • multiple app integrations like Zapier, Airtable, and Google Drive cloud storage for free storage in cloud;

  • free plan with 100 free emails per day.

Its unique feature:

AMP4Email support

Not yet.

The Hubspot email provider can justifiably hold the title of one of the best email providers on the market with a market share of 5%. With HubSpot, you can create stunning conversion-ready emails and learn from valuable insights and reports on how your emails are performing with your customers and your own domain.

The HubSpot Email Service Provider

Available in:

  • Dutch;

  • English;

  • Finnish;

  • French;

  • German;

  • Italian;

  • Japanese;

  • Polish;

  • Portuguese (Brazil);

  • Spanish;

  • Swedish.

Email service provider advantages:

  • it’s free. Hubspot is one of the most popular free email service providers where you can try out all the functionality available for a free email account;

  • integrations with Twitter, Facebook, and LinkedIn for more convenient work with social media;

  • shared data. You can freely share files with valuable marketing insights across your integrations and fellow colleagues.

Its unique feature:

  • landing page editor. This feature allows you to create your own landing page templates or use ready-made ones;

  • paid ad tracking to analyze your ad performance on Linkedin, Facebook, and Google Ads.

The HubSpot Landing Page Builder

AMP4Email support

Not yet.

Campaign Monitor was founded in 2004. According to research, over 5% of email marketers worldwide use this ESP. Among a wide variety of its famous customers, you may find Adidas, Chandon, Austrian Red Cross, Soho, Penguin Random House, and others. No wonder, it is said to be one of the best email marketing service vendors in the world.

Campaign Monitor_Landing Page

Available in:

Email service provider advantages:

  • its blog. I find it informative and engaging — they share tips on how to improve transactional emails’ results;

  • it offers a “journey” to inspire you to create your own workflows. Before you dive right into this journey, you may even specify the industry you are in to get more specific recommendations;

Its unique feature:

  • they do allow sending interactive emails (not to confuse with AMP emails);

  • CSS support — they show you what CSS elements are supported by multiple email clients and numerous devices. It really helps as you know even before testing emails that some elements will not render in an explicit email client.

AMP4Email support

Not yet.

Comparison table

This email service provider review would be incomplete without the comparison table.

 

Smart Send

Click/Hit Map

Support for AMP

Drag-n-Drop Feature

Sending emails in multiple languages

AI-based Recommen-dation System

Landing Page Generator

Brand Email Styles Generator

Mailchimp

+

+

+

+

+

+

SendinBlue

+

+

+

+

Active Campaign

+

+

+

+

Campaign Monitor

+

+

+

All these tools require paid subscriptions, but they either give 2 500 – 12 000  emails per month for free or give a free account for a month with limited free service. So you get your chance to try them out prior to switching from your current ESP to a new one before joining paid users.

We do want to remind you that Stripo is integrated with all these ESPs.

Final thoughts

As you can see, there is no such term as “the best email service provider for business” as each brand and each business picks a tool that meets its needs.

We do hope that our review of the world’s top ESPs will have you choose the right one for your business.

Ready to give a new ESP a try? Build an email with Stripo and push it to your new tool.



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