DENVER – The Easy Root, a manufacturer of vegetable-dependent dips and spreads, is set to make its debut in the United States this tumble. The venture is backed by Pilot Lite, a London-dependent venture management corporation, and McCain Foodstuff Ltd., Toronto.
The Straightforward Root’s position of differentiation is its solutions are formulated with root vegetables like potatoes, sweet potatoes and parsnips to generate a creamy base that is then mixed with other veggies, fruits, herbs and spices to make the dips and spreads. The refrigerated items do not incorporate dairy, nuts, soy, gluten or wheat.
“Our patented procedure enables us to produce dips, cheeses, sauces, and desserts with a creamy, easy base that is generally lacking in other plant-based merchandise,” stated Lora Spizzirri, main technologies officer of The Easy Root. “With this one of a kind root-vegetable base, we’re equipped to make dairy- and nut-free versions of well known meals customers take pleasure in without having getting to sacrifice flavor and texture.”
The initial launch will attribute dips, cheese-design and style spreads and cream cheese-type spreads. The dip types contain salsa con queso, sweet and spicy mango sweet potato, and spinach artichoke and kale. The cheese-model spreads will come in sun-dried tomato caprese and smoke gouda when the cream cheese-type spreads will be offered in simple, garlic and herb, strawberry and sweet chili.
Previously this year the business launched a line of plant-based mostly sauces in the United Kingdom.
“The brand has been hugely very well received in the British isles,” reported Louise Wymer, chief executive officer of The Simple Root United kingdom. “There is a recognition that shoppers are turning out to be significantly discerning when it arrives to plant-based foods. It’s no more time just about chopping meat and dairy out, but about acquiring extra vegetables in. Our merchandise have been given a 90% order-intent score from individuals in testing, proving the desire for a plant-centered brand that is veg-packed, simply just produced, and greater for you.”
David Behringer is the international CEO of The Easy Root and will guide the start in the United States. Mr. Behringer also is the CEO of Pilot Lite Ventures-Usa. Prior to becoming a member of Pilot Lite, Mr. Behringer was chief technological know-how officer of 915 Labs and had expended 9 decades working for the Kraft Meals Group.
“Vegetables are our initially and most critical component,” Mr. Behringer said. “The Uncomplicated Root brand name is about providing shoppers a way to insert additional veggies to their diet plan with functional, easy, and excellent-tasting foods.”
The new products and solutions initially will start in the Northeast, according to the firm. Extra applications established to debut in the United States in 2023 include plant-primarily based cheeses, sauces and desserts.