NEW YORK — Meal substitute brand CTRL is launching a line of protein bars following its the latest funding round. The startup options to use the funds to expand its retail footprint, increase retail visibility and extend product traces.
CTRL, which stands for Catered to Genuine Everyday living, was launched in 2019 by serial entrepreneur and former specialist gamer Skyler Johnson and Significant League Gaming co-founder Sundance DiGiovanni. The brand offers powdered meal substitute shakes that includes indulgent taste profiles these as cookies and cream, cinnamon toast, fruity flakes and birthday cake. The new meal substitute bars are formulated with whey protein, cashew butter and honey. Flavors involve chocolate chip cookie dough and magic charms, a riff on Lucky Charms cereal.
“These aren’t your normal protein bars,” Mr. DiGiovanni claimed. “Loaded with proteins, natural vitamins, nutrients, macros, a roasted cashew butter foundation, sweetened with honey, and other healthful ingredients, the bars will concurrently control your starvation and fulfill your sweet tooth, all whilst putting your health and fitness first. We’re poised to choose the marketplace by storm and give our followers delicious and healthy food substitution options, and these bars are the subsequent step in that evolution.”
Collaborating in the close friends-and-loved ones funding spherical were being LoudGG, content material creators together with Jimmy In this article, Crispy Concords and ProbGarrett, StreamworksGG, Human Media Group, Michael Sepso, Menashe Kestenbaum, Duncan Ironmonge and Diego Nunez, becoming a member of present traders FaZe Clan, Seth “Scump” Abner, Lisa “STPeach” Vannatta and Rick Ross.
“Our steadfast commitment to fueling a more healthy way of life in the electronic creator arena drives every single decision we make, and this financial commitment will enable us go on to do just that,” Mr. Johnson stated. “Because of our team’s merged knowledge in the space, we understood there was a need to have for a much healthier substitute to what is at the moment on the marketplace. We’re enthusiastic to mature our solution choices by unveiling our subsequent evolution of the CTRL manufacturer into useful meals and know this will further enable us to continue placing a conventional in the room to make improvements to overall health recognition.”