There can be hardly any doubt that the app business is never a one-time affair. Instead, it is a continuously engaging business, so app maintenance is essential to ensure success for the app.
Here below, we are going to explain the key reasons for considering app maintenance so crucial.
Since both iOS and Android platforms are highly proactive in incorporating the latest features and security enhancements every once in a while, every app has to stay tuned to these value additions. With the release of new versions, certain features and functions will not work while their better alternatives will appear. Similarly, the security issues with the previous versions will be addressed with new fixes and patches. To make your app get the best of these positive changes, you need maintenance.
Although iOS and Android releases will force you to comply with new changes, your app maintenance should be more proactive and alert. Instead of waiting for the new OS versions, update the app with fixes to issues that your users face for quite some time.
The user interface is a crucial part of the app’s story of success or failure for every app. So, it would help if you introduced UI design changes from time to time to ensure a smooth and seamless user experience.
Making UI design changes also become important as and when new flagship mobile devices are released. Whenever new devices with different screen sizes are released, apps may need to adjust the UI design to fit into the new devices. This is another crucial impetus for app maintenance.
The release of new devices with different screen sizes and overall hardware design changes can impact the way users can access and use a mobile app. For example, depending upon the screen size and hardware layout, certain buttons may appear smaller or may even look cut off. To make sure that these impacts do not undermine the user experience, an app needs a UI design update.
In most cases, function updates come alongside UI design updates. After getting preliminary feedback from their users after the release, many apps incorporate functional changes to ensure a better app user experience. This user-validated approach to bring changes is more popular these days for app projects.
To take clues about what your uses like and what they dislike most, you can help app analytics. It has been observed that a whopping 45% of app features are never used, while only 20% of these features are used only partially. So, you need to remove certain features that are least popular or found useless and improve a few to help the ease of use.
On the other hand, when updating the app, you need to be very cautious about the negative impact of making too many changes at once. It has been found that incremental changes and fixes carried out over a while are more effective than too many changes done all at once. Indian mobile app developers catering to small business app projects often refer Minimum Viable App (MVP) development approach and bring incremental user validated changes through every app update. This is a great approach.
Lastly, it must be remembered that updating an app with functional changes and value additions from time to time is very necessary to make it popular among users and enjoy continuous traction. At least a yearly update with crucial value additions and changes is necessary to keep the app alive and thriving.
Undetected and hidden bugs and errors in the app code can have a disastrous effect on app performance, loading speed, user experience and app security. But certain bugs remain after rigorous testing, and they also appear after any hardware changes. So, bug testing and bug fixing are enough reasons for the app developers to carry out maintenance.
If regular app maintenance is done, it can easily keep track of the code quality, errors, and bugs and accordingly can take measures to fix them at an inappropriate time. Fixing bugs and coding faults are also important to keep the app safe from cyber threats.
The regulations corresponding to the content, security features, design and functional output continue to change every once in a while for both App Store and the Play Store. To keep your app listed on both marketplaces, you need to meet these compliance guidelines and regulations. This is one big reason for developers to update apps from time to time.
An app experiencing downtime can seriously impact the user traffic and corresponding business conversion and revenue. So naturally, every app from time to time tries to fix issues responsible for downtime, slower performance or crashes. This requires frequent maintenance addressing technical issues and meeting new requirements as per the context of the problems.
Conclusion
App development is perceived through a series of incremental value additions and changes validated by the actual users over time in the present app market scenario. In that respect, so-called app maintenance is very much part of the ongoing development process and enjoys equal importance as the initial development phase.
As more and more apps prefer this incremental development approach because of the flexibility of building a product over time through audience-validated inputs, app maintenance or releasing app updates became a more important part of the development cycle than ever before.
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